In 2007, our founder Carolyn came across a heartbreaking news story that would change the course of her life. A whale had died after ingesting plastic, a tragedy that illustrated the devastating impact of plastic pollution on marine life. The story was deeply upsetting, but it also sparked something in Carolyn—a call to action. She knew that something had to change. Determined to do her part, Carolyn designed her first reusable bag. She wanted to create a product that was both functional and sustainable, something that would make it easy for busy families to reduce their reliance on single-use plastic without sacrificing convenience. From that moment on, our mission was born: to create eco-friendly, reusable bags that empower individuals to make a real difference in the fight against plastic pollution.

Sadly, almost 20 years have passed since Carolyn first learned of the whale’s tragic fate—and the story has been repeated countless times. Marine life continues to suffer, and the plastic pollution crisis has only worsened. However, awareness has grown, in huge part thanks to movements like Blue Planet and the advocacy of Sir David Attenborough. More and more people are waking up to the urgent need for change. But despite the progress, there is still so much work to be done. At our core, we believe that every individual can make a difference. By switching to sustainable products like our organic cotton reusable bags, each of us can reduce our personal plastic consumption and contribute to the preservation of our oceans and wildlife.

We are a part of something bigger than just a product- we are part of a movement to live more sustainably and protect the planet for future generations. Every bag you buy is more than just a convenient solution; it’s a step toward a cleaner, healthier planet.